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Sunday, April 14, 2013

Viagra Lady


I would really like to be one of those Viagra ladies.

You know, the women on those Viagra commercials, who are oozing fermones to beat the band, and who have men lusting after them because they look so gorgeous digging in their gardens and painting walls.  Most of my friends are my age, and I don’t think any of us look quite like these ladies – especially when we’re gardening, because I hate to admit it, sometimes we perspire a little or get some of the dirt on us.

On the other hand, most of their husbands, boyfriends, or men I see in the grocery store don’t look like the Viagra men either.  So maybe that levels the playing field a little.  (One can hope).

The interesting thing about these commercials is that aside from the primary purpose of taking Viagra (ahem), if my eyes are to believe what I see, there are many amazing side effects. 

For the men, taking Viagra apparently gives you the body of a man in his thirties, and movie star looks, with charisma and sexiness that radiates from every slight smirky smile or longing gaze.  Perhaps I have been cheated in life, since I’m not sure I remember ever having that effect on a man…but, maybe, now that I am in the age range of the Viagra men, it will finally happen!

 And I just love all the scenarios, the couple doing every day things - reading a book, chores, choosing home renovations, and suddenly, the air is charged with electricity.  He looks at her, she looks at him looking at her, and whammo, off they go running up the stairs to the bedroom.  I suppose we should be grateful they are taking time to run up the stairs…but that is the beauty - no need to rush - it is long lasting.

The even more subtle message is that if you are lucky enough to be coupled with a Viagra man, you will look pretty darn beautiful, and at least twenty years younger than your real age.  I am not sure how this works, why all this sexual energy can transform every woman to movie star glamour, but if it works, I would like to be part of the research studies.

So, I am pondering the psychology of these commercials.  The basic premise is obvious, take this pill and you can… “ahem”,  at a moments notice.  And if you use this pill, not only is not shameful, you should probably aspire to do so, and then, you will be part of the Viagra culture.  Not only will you look like a Viagra man, you will get yourself a Viagra lady.  All aspects of life are pure bliss, from doing dishes to sitting on the sofa, and it is always just the two of you.  No jobs, infirmities, aging parents, children or grandchildren, worries or stress.  Always smiling, always gazing, always…well, you know.

And so, here we are again, the baby boomers, the first generation to experience the advent of the birth control pill…sexual freedom for woman…equality.  Now, forty and fifty years later, we are the first set of senior citizens to be able to prolong this facet of our personas, through the use of a new pill.  When you think of it like that, it’s almost a little embarrassing.  I mean, we started out and now are ending up thinking about the same thing…ahem.  

And now we’ve made so much progress, we like to talk about it on TV!  But no pressure here, we all know that since the sixties, woman are appreciated for their minds, not their bodies. 

Please don’t think I am being critical, for in fact, I support the Viagra generation.  Anything that can make it fun to do chores is okay with me.  In fact, I need to confess, I am in one of those Viagra commercials.  I am the lady in the bathtub in the field, where you can only see the back of my head.  It’s the only part they would give me!

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